Watch Out! There’s A New Consumer In Town

The sentiments in the old country song, “The Hand That Rocks The Cradle Rules the World,” have always been true. But now, more than ever, that truth is evident as a growingconsumer type – the hybrid consumer – rises to the fore. And those who produce, process and market food products ignore that truth at their own peril.
Hybrid consumers are those who shop at the extreme ends of the retail