BeefTalk: Good marketing essential to capture available dollars

Kris Ringwall, North Dakota State University Extension
Do not let big numbers fool you. With good marketing skills, heavy calves will capture more value. If there is one concept cow-calf producers have total control over, it is how they market their calves.
Do not assume a good, solid handshake and slap on the back means top dollar was achieved in marketing this year's calves. Public auction