Consumers Value “Locally Sourced” Food Despite Difficulties Defining

US - New research confirms that interest in locally sourced foods is taking hold among consumers who equate “local” with “fresh” and “healthier” and who want to support their local economy.

Yet definitions of “local” vary widely by age group and were found to encompass national brands, according to a survey commissioned by food industry marketing company Charleston|Orwig.

In the recent